Visa Secure with EMV 3-D Secure Authentication

Visa pioneered the original 3-D Secure protocol more than 15 years ago to protect eCommerce transactions by providing an additional layer of identity verification before authorization. 3-D Secure (3DS) enables the exchange of data between the merchant, card issuer and, when necessary, the consumer, to validate that the transaction is being initiated by the rightful owner of the account.
Graphic showing customer making a Visa 3D Secure payment at grocery store.
Graphic showing criminal attempting to bypass Visa 3D Secure authentication.


Graphic showing person making a secure online payment with Visa using their laptop.
Graphic showing a person using Visa 3D payment security to make a safe purchase.
Graphic of smart phone that has just made a 3D Secure transaction with Visa.


What is EMV E-D Secure?

Learn more about how EMV 3-D Secure makes eCommerce transactions more secure in real time.

Visa Secure with EMV 3-D Secure infographic

Get a one-page overview of how EMV 3-D Secure works.

Vendor list and documentation

Please refer to the Visa Secure Services site for the approved list of 3-D Secure vendors and documentation to become compliant.

Visa Secure logo.

Visa Secure assets and guidelines

Immediately access the Visa Secure badge assets, brand guidelines, and customer-facing FAQ.

Contact your Visa card issuer directly for more information