Over half of Thai travellers to choose domestic destinations in 2022 – Visa Study
11/02/2021
Visa, the world’s leader in digital payments, today revealed Thai leisure travellers will continue to discover domestic destinations through 2022 as shorter, safer trips become the preferred mode of post-COVID travel. The Visa Voice of the Consumer research, (the “Study”)1, found that over half (51 per cent) of Thai respondents are likely to take a leisure trip within Thailand within the next year, while 23 per cent plan to travel overseas.
The Study also found that the top three factors that will make Thai travelers comfortable to travel again are having received a vaccination (67 per cent), a reduction of global cases of COVID infections (55 per cent), and having COVID insurance (41 per cent).
Suripong Tantiyanon, Country Manager for Visa Thailand, said: “It’s clear that caution remains among the public when it comes to travel, and there is a strong preference for safety and familiarity. Businesses in destinations across Thailand should consider these aspects when welcoming tourists back, whether they are from within Thailand or overseas, and ensure visitor safety at every level, and this includes payments. During the pandemic contactless payment has seen significant growth due to its speed, convenience, and safety. It’s important businesses continue to meet consumer expectations as travel recovers.”
Travelers throughout Asia Pacific are also approaching their travels differently comparing to pre-COVID times. Over half (53 per cent) will take extra effort to book accommodation that is safe and quality assured, while 44 per cent are planning to carry more cards so they can use contactless and digital payments to avoid touching cash. Two in five (42 per cent) of the respondents are planning to avoid crowded tourist spots.
When it comes to the top overseas travel destinations, the majority of Thai travelers are keen to visit Japan, followed by China, Australia, South Korea, Canada, and France.
When asked about their appetite for travel, nearly half (48 per cent) said they were keen to travel within a bubble but not in the immediate future. Meanwhile, one third (33 per cent) said they were keen to travel as soon as possible when a travel bubble is available, and the remainder said they were not interested in travel bubbles.
"Cashless is no longer a matter of convenience. In the post-COVID era, digital payments are synonymous with confidence, safety, and recovery. It will be interesting to see how digital payments can play a vital role in the recovery of domestic and international tourism as consumers take extra steps to ensure health and safety. Visa has partnered with a number of government agencies and private sector organisations over recent years, such as with the Tourism Authority of Thailand on the Safety and Health program which certified the sanitation standards of Thai merchants, and we are committed to intensifying our efforts. In the meantime, we hope these insights can support our partners in the tourism and payments industries to adapt to the new normal and grow their businesses in the new environment," added Suripong.
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1The Visa Asia Pacific Voice of the Consumer Insight was conducted by Green Shoots Radar for Visa in June 2021 across 14 countries: China, Taiwan, Hong Kong, Japan, Korea, Singapore, Malaysia, Thailand, Indonesia, Philippines, Vietnam, India, Australia, and New Zealand. The total sample size is 2,200 including consumers in Thailand aged 18 years old and above, covering all education groups with a minimum monthly household income defined (varies across countries).
About Visa Inc.
Visa Inc. (NYSE: V) is a global payments technology company that connects consumers, businesses, financial institutions, and governments in more than 200 countries and territories to fast, secure and reliable electronic payments. We operate one of the world’s most advanced processing networks — VisaNet — that is capable of handling more than 65,000 transaction messages a second, with fraud protection for consumers and assured payment for merchants. Visa is not a bank and does not issue cards, extend credit or set rates and fees for consumers. Visa’s innovations, however, enable its financial institution customers to offer consumers more choices: pay now with debit, pay ahead with prepaid or pay later with credit products. For more information, visit https://usa.visa.com/, visacorporate.tumblr.com and @VisaNews.